History Of Digital Marketing In India

Samreen Jahan

Digital Marketing, is the use of digital technologies and tools in marketing communication, advertising, and customer relationship management. Digital Marketing helps with building a relationship with your customers or subscribers by presenting content that is valuable to their interests.

Take a short look at the history of digital marketing in India

Growth Of Digital Marketing In India (1996- to till now)-

Digital Marketing- Internet services launched In 1995 by CSNL in India, It did not work well at first, as only 0.5% of the population of India used the internet. However, the real growth of digital marketing started in 2008 when internet services reached the cloud and people started using search engines. Roadmap built by the companies for digital marketing in India. India MART was launched in 1996 in India. It is a B2B marketplace to join makers and buyers. India MART was the only company to launch e-commerce shopping in India. After 11 years In 2007, Flip kart was established in India and it made other paths for e-commerce businesses progress.

The digital marketing industry in India started to achieve popularity with the entry of Indian e-commerce participants such as Snapdeal, Flipkart, Myntra, Jabong, etc. Get your business at a high level with a digital marketing Course in Ghaziabad.

Digital marketing arise in India rapidly. As per the report by IAMAI, India registered 28% of internet users in 2012 in 2013 the number of internet users reached 39%, and 47% of the total population of the country, India is one of the leading countries that has the highest number of Internet users.